| One key to long term  investment success is deciding which information to consider and which to  ignore.  It is not as easy as it sounds.  For example, if you are  “feeling bullish” (or bearish as the case may be) it is easy to find plenty of  information to confirm your preferred point of view.  What is not so easy  is to interpret all of the information available and make a correct  diagnosis.  Likewise, given that there are so many investment vehicles and  trading strategies available today, it is important to listen to the good ideas  and discard the rest.  
  But how to know  what’s really good and what’s not?  A trusted source is essential.   And even then you cannot simply take someone else’s word for it.  You have  to absorb information from sources you trust and then figure out what does and  does not work for you personally.  this too is not an easy process, but  fourtunately, is well worth th effort.   
  As a member of the  Optionetics team for the past seven years I have to say that as I look back I  have learned a heck of a lot from my colleagues.   So here’s a short  list of some of my favorites: 
  Simplicity  versus Complexity (George) – from George I learned that there is a time for  simplicity and a time for complexity.  The 10-day/30-day moving average  crossover is simplicity itself.  Does it accurately time every twist and  turn in every tradable security?  Does anything?  The point is that a  simple method such as this forces you to objectively designate the trend of a  given security as “up” or “down” and to then act accordingly.  This simple  step keeps us “geniuses” from imposing our own will on the markets.  A  subtle, but huge step for many individuals. 
  From George I also  learned about the out-of-the-money butterfly spread.  One of the great  advantages of pursuing this little known strategy is that so few others  do.  Thus when you find a good opportunity you essentially have it to  yourself.  This strategy offers the ability to risk a small amount with  the potential for substantial profits.    
  A  Systematic Approach and Regression to the Mean (Tom) – From Tom I learned the importance of adhering  to a systematic approach.  So many traders go wrong by “trusting their  gut.”  Tom’s emphasis is to encourage people to back test, to find a  strategy that actually works and then –and only then – to employ it in real  time.  This differs greatly from the more “traditional” approach of  “learning by doing” (more commonly referred to as “losing money”).  
  I also learned from  Tom the value of employing “regression to the mean.”  Every tradable  security will occasionally move to the extreme in one direction or the  other.  And more often than not, from there it will “snap back” in the  other direction, often in a hurry.  Trades willing to jump in enjoy the  potential for quick profits.  And there is something about a quick easy  profit that is tough to beat.    
  Analyzing  the "Numbers behind the Number" (Clare) – I learned from Clare the importance of “rocket  science.”  Well, not exactly, because if it truly were rocket science I  would stand no chance of keeping up.  So to put it more accurately, I  learned from Clare the importance of analyzing the “numbers behind the  numbers.”  As a prolific number cruncher and curve fitter I could  routinely come up with systems that looked like absolute world beaters.   At least until I used them in real time.  Then I would come to find that I  had not actually created anything truly robust.  
  As Clare teaches in  her writings it is not only important that a system make money but that, a)  there is some reason why it makes money, b) there is an element of consistency  in the returns, c) risk controls are in place for when the inevitable “rough  patch” hits, and d) there is some objective reason to believe that the system  will continue to make money in the future.  All of this can take time, and  isn’t necessarily “fun.”  But it is all critical to long-term success.     
  Risk  Control and Money Management (Mitch) – Mitch taught me about risk control, money  management and the Modidor spread.  Risk control and money management  principles are like the ugly sister of the investing world.  Virtually any  trader will agree that risk control and money management are absolutely key to  long-term success, but very few people ever want to spend much time talking  about these things, and sadly, even fewer spend the time to do these things  right.  
  This part of trading  is not nearly as “sexy” as a trading system or technical indicator which  generates buy and sell signals and therefore the potential to “make  money.”  But how you allocate capital and how you go about dealing with  losing trades (not to mention when to take a profit on a winning trade without  getting out too soon or too late) is what actually separates the winners from  the losers.  
  How and  When to Adjust an Option Trade (Nick and Christina) – Nick and Christina taught me the importance of  learning “when and how to adjust an option trade.”  I come from a futures  trading background, where the mantra is “when in doubt, get out”, or more  accurately, “when your trade doesn’t go the way you expected it to, run like a  sissy.” (so you can see why “when in doubt, get out” became the popular phrase  of choice).  
  In trading options  this is not necessarily the case.  With many, many option strategies the  initial position is just the first step.  As the trade evolves the  position can be altered (by buying or selling existing or new option positions  in various quantities).  As a result, it is possible to lock in profits  and/or reduce risk or increase profit potential beyond the initial position.   From Nick and Christina I learned that herein lies the real power of option  trading strategies – finding a good opportunity and then exploiting it to its  fullest. 
  The  Garbage Trade (Gustavo) – From Gustavo I learned the “Garbage Trade.”  Many  traders may know this concept also as the “Black Swan” trade.  In general  terms, Gustavo’s version involves buying a (ridiculously) low priced out of the  money butterfly spread in the opposite direction of a recent big move in a  given market.  The theory is that sooner or later that market will swoon –  even if only for a short period of time – and the ultra cheap “insurance  policy” offered by the Garbage Trade will pay off in spades.  
  While I cannot  honestly say that I have actively pursued these trades since first learning  about them, I can honestly say that I regret having not done so. 
  A Better  Way to Trade Long Straddles (Steve) – From Steve I learned a better way to pursue  long straddles – a strategy that simply involves buying a call and put option  simultaneously and waiting for the underlying security to make a big move in  one direction or the other.  One of the psychological problems in trading  straddles is that if the underlying security “goes nowhere” for awhile, then  every day you watch your position lose a little more money.  
  As I mentioned  before I came from a futures trading background.  As such when I first  traded long straddles I had a tendency to want to “cut my losses” on a long  straddle position if I saw a loss accumulating.  Murphy’s Law being what  it is you can probably guess what happened time and again after I “wisely” cut  my loss due to impatience – the stock would either swoon or soar, but it didn’t  really matter because I was already gone.  From Steve I learned a better  way to zero in on the best opportunities and a better way to manage those  positions. 
  Using the  Most Powerful Software Tools (John and Ray) – In the 1990’s as a software developer I helped  create an options analysis program that I have to say I thought was pretty darn  great.  It was my “baby.”  Interestingly, I don’t use it  anymore.  That is because once I started using Optionetics Platinum  software I realized that there were many useful tools that I was not availing  myself to (and sadly, that I wasn’t smart enough to develop on my own).   Now have I access to these tools on a daily basis.  John and Ray and their  brains made that possible. 
  Summary  
  So here is the  paradox.  As a trader or investor it is critically important that you  “think for yourself.”  At the same time, there are a lot of people out  there with a whole lot of knowledge that you may not have thought of yet.   So every once in awhile it is important to “open your mind”, take in what  people whom you respect are saying and then ruthlessly cut away the parts that  don’t “click” with your own “trading personality.”  The good news is that  what’s left is usually something pretty useful. 
  So to my colleagues  – Thanks Guys (and Gals). Jay Kaeppel – Optionetics |